There is one question dominating the preparedness universe: what impact will Donald Trump’s election have on preppers and the Survival Industry?
For survival business leaders, this is an existential question because if preppers don’t feel the need to prepare for the worst, they will spend their time and money elsewhere.
For individual preppers and survivalists, the question is more personal: can I relax?
The answer for the business side of things is that surely the Survival Industry will see some consolidation.
Bloggers, writers and retailers have spent years unsustainably fomenting high levels of fear over a Hillary continuation of the Obama years.
- Arguably, prepping’s most popular writer/blogger, James Wesley, Rawles, wrote two scary pieces in which he detailed his fear of, and preparations for, the end of the 1st Amendment and federal gun confiscations.
- He even advised that bloggers buy an RV and plan to roam the country in order to “take refuge” with like-minded people who own parcels of land. And he advised that we prepare to use offshore servers and blog posts saved on USB memory sticks that could be mailed to secure locations in order to be published on the Internet.
- A. America, in his entertaining “Going Home” book series and his latest book “Charlie’s Requiem: Democide,” banks on the idea that an Obama-like Administration would create a false flag EMP event for the sole purpose of subjugating the American people.
- Chris Martenson, normally an even keeled advisor, published his preparations for a nuclear war because he feared Hillary’s hawkish approach to Russia would lead to a missile exchange. And even he admits, this is not a tact he believes in for longterm business success.
“I haven’t found that motivating people through fear is either a good business strategy or even a responsible way to go about reaching people,” said Martenson in a recent interview. “From a business strategy, you’ve hit the weak point in their model. One, their business is now tied to the vagaries of people’s fear indexes. Two, fear is not a sustainable emotion for people.”
The Facebook group Freedom Preppers posed the question about Trump’s impact, and the comments from more than a third of the 78 responses said Trump’s presidency will decrease the risk of a SHTF event. And while this is doesn’t signal that a majority of the preppers are relaxing, some certainly will, and this will have an impact on business in the Survival Industry.
With the Hillary bogeyman all but gone, a large number of consumers for survival gear and advice will move on. This will certainly drive down sales, and cause some businesses to close.
But not all is lost.
Like the commenters on social media, many believe there is still plenty to prepare for.
For starters, there is sufficient reason to hold judgment on what policies and programs a President Trump will enact.
And then there are the things no one can predict or control.
In an e-mail, The Survival Mom wrote to her fans that with Trump’s election “many (not all!) in the prepper community have breathed a sigh of relief.” However, she goes on to explain that there are at least four categories of catastrophes that Trump will have little to no impact on (parenthetical examples added by Paratus Business News):
- Natural disasters (floods, volcanoes, earthquakes)
- Man-made disasters (failure of the man-made levees in New Orleans, riots)
- Personal disasters (job loss)
- Extreme weather (hurricanes)
She goes on to promote a good post at the Preparedness Advice blog explaining “The 7 Reasons to Keep Prepping Because Donald Trump is President.”
And yet, we can’t forget one key element to the survival mindset: self-sufficiency. Being more self-reliant, learning the skills older generations took for granted, such as gardening and simple repairs, truly never goes out of style.
In the meantime, PBN’s new series “Why We Prep” will highlight news items and reasons to stay vigilant. For instance, in our first installment “Congressman Destroys FEMA and EPA Over Disaster Response” we see first hand that no matter how many times the federal government responds natural disasters, they get it wrong.