DENVER, Colo. – Employees of Survival Frog, one of the world’s most visited and top-selling online survival stores, recently found themselves serving a new market. And according to Survival Frog’s CEO Byron Walker, increased sales by an average of 99 percent in Nov. and Dec. after the election.
As Walker puts it, “by helping Hillary Clinton supporters prepare for Donald Trump’s presidency” the company grew 78 percent in November over 2015 revenue and 120 percent in December over the previous year. We almost hit $1 million in sales. We’re up 26 percent in January over the previous year, and February looks like it may be closer to 30 percent year over year. Sales are brisk and don’t show any signs of slowing down.”
Prepping, an activity long associated with conservatism, is a newfound interest for many on the left side of the political aisle.
Articles published by The BBC, Reddit, The Chicago Tribune, CNN, Buzz Feed, and more, documented an increasing number of liberals buying survival gear, weapons, and emergency supplies, to prepare for the next four years.
Walker believes tensions are particularly high as Trump’s cabinet picks have given his opposition fuel for protests and political opposition. As these citizens seek to prepare for the anticipated “Trumpocalypse,” companies such as SurvivalFrog.com are seeing a spike in purchases from new customers. “The fastest growing segment of new buyers is coming from the political left and it doesn’t show any signs of slowing down,” says Survival Frog’s CEO Byron Walker.
Survival Frog prides itself on being an apolitical survival gear website for preppers. The company is “uninterested” in participating in the political conversation and seeks only to provide all Americans with high-quality survival gear necessary for survival, such as its best-selling TACT Bivvy Emergency Sleeping Bag.
Survival Frog’s leadership is happy to “be of service to new preppers.” Their belief is anyone, of any race, creed, religion, sexual-orientation, gender identity, political affiliation etc. should make efforts to prepare for potential crises and that preparing should be easy.
Survival Frog LLC, and its parent company were originally founded in 2009. Early product offerings were information products centered around teaching DIY methods for solar power creation, home aquaponics, survival food storage and more. It recently moved into offering physical survival gear necessary for long-term and short-term survival.