MOULTRIE, Ga. – Just north of the Florida Georgia state line, one survival retailer recently introduced a new brand and a new box subscription service designed specifically for survivalists. Whether it can compete against more established brands and services remains to be seen.
Launched by the camping and survival retailer CH Kadels, the new On the Edge Brands survival box subscription promises to help people prepare in today’s uncertain world.
Specifically, the SHTF Survival Box Subscription Service was formed to provide people with “high-quality, readily available survival necessities” each month.
It Sounds Great, But…
While the offers by various survival box subscriptions services sound great, many consumers and industry participants wonder just how good are these offers. And how long can they last?
BattlBox is another monthly subscription service for preppers. Launched in the Spring of 2015, BattlBox programs range in price and size from the Basic at $24.99 to the Pro Plus at $149.99 per month.
The behind-the-scenes difference between BattlBox and SHTF Survival is that the former claims to be managed by “operators” (a term for veterans of Special Forces units), the latter is managed by a survival and camping retailer.
“How long before these services run out of useful products to send their customers,” wondered a survival gear manufacturer. “There’s only so many books, knives, multitools, water bottles, filters, etc. that customers want.”
In the YouTube review below, BattlBox included a package of coffee in its $150 per month box. Granted, many of us “need” coffee to survive, but is that really the kind of product a prepper is paying $150 a month for?
Also, who decides what’s really the best quality at the best prices? Preparing for a SHTF event is generally considered a very personal exercise that is different for each person depending on their needs and location. But to be honest, many of the products are basic commodities.
One particular issue that concerns many survival consumers is whether these services offer discrete (unmarked) packaging.
Battlbox and Creek Stewart do not offer unmarked boxes. Thus, subscribers can look forward to seeing a box clearly marked “survival & tactical gear” on their doorstep delivered by their mailman every month.
However, SHTF Survival clearly gets it, and uses “plain brown boxes.”
Do consumers really want their neighbors or co-workers seeing a clearly marked box full of survival or tactical gear delivered on a monthly basis?
Successful For a Reason
All doubts aside, the service is not new, nor is it without its fans. Clearly, the growth in that segment of the self-reliance industry indicates a demand for the service.
Creek Stewart, the long time survival writer and survival TV show host, is living proof of the market demand for subscription services.
In 2014, he successfully launched Apocabox and continues to expand its offerings. He also claims its subscribers number in the “thousands.”
Creek’s bi-monthly subscription box includes survival supplies along with a new survival skills challenge. A quick perusal of past shipments demonstrates his understanding of the market.
The offerings from Stewart, BattlBox and SHTF don’t appear to be repetitive. All three services offer shoppers the opportunity to review past box content on the company websites.
In a recent YouTube video, a fan compared Apocabox against the BattlBox.
Clearly, Stewart focuses on survival gear and skills training. For $50 every other month, Apocabox offers bushcraft tools and gear, plus useful information that helps teach recipients important skills.
In the case of this video, comparing it to BattlBox is not truly fair. The YouTuber compared Stewart’s $50 box to the premium $150 BattlBox. Regardless, the video gives viewers a clear of what they can expect when they subscribe.
Both versions appear to be worth the money.
The New SHTF Box Version
Can CH Kadels compete in the market against established brands? The SHTF Survival Box Subscription Service offers a stepped program, like BattlBox. It ranges from Basic at $19.99 to Pro at $89.99 per month. Members receive a box of survival gear “ending the need to search through the internet for the best survival gear ever again.”
Kadels claims that no other gear subscription offers its members the range of survival tools it does. Fire starters, hard-use tools, survival knives and hydration gear are just some of the products.
New members receive their first box shipped within 24 hours.
For more information or to subscribe to the SHTF Survival Box, click here.
[Editor’s Note: PBN does not have an affiliate or business relationship with any of the companies mentioned here.]