BARCELONA, Spain – According to new research by GetApp, 56 percent of U.S. small business owners and managers said that social media trumps all other digital brand building techniques.
The second most important tactic for brand building, according to the survey, is having a mobile web site, with 28 percent of respondents citing this as having the greatest impact on their company’s digital presence.
The least effective methods for impacting digital presence are mobile apps, digital signage, and NFC (e.g. Apple Pay, Samsung Pay).
The new survey forms part of GetApp’s ongoing research program, GetData, which canvases multiple choice responses from over 500 business professionals working at small and mid-sized companies across the U.S.
Christophe Primault, co-founder of GetApp says: “It’s clear from this research that small businesses view social media as a more effective brand building strategy, compared to developing apps, or investing in technologies like digital signage or NFC. The beauty of developing your company’s presence through social media is that it is relatively simple to implement, and there’s a whole host of tools that can help organize effective campaigns. That said, small businesses shouldn’t close themselves off to other technologies that can boost their digital presence.”
Mike Kilian, the Mvix director of business development agrees, “Small businesses can combine social media and other technologies such as digital signage for an even stronger brand building strategy. Together, social media and digital signage can help reinforce the brand message and create memorable experiences that will drive customer satisfaction and loyalty.”
Question: “Which of these impact the digital presence of your business the most?”
- Social media – 56%
- Mobile web site – 28.4%
- Mobile app – 7.6%
- Digital signage in the business – 5.8%
- NFC (e.g. Apple Pay, Samsung Pay) – 2.2%
The company surveyed 500 U.S.-based respondents from a panel of small and medium-sized businesses.
GetApp, a Gartner company, is an online marketplace for cloud-based business apps, specializing in helping small and medium-sized businesses find, research, and get in touch with business app providers from over 100 software categories. GetApp’s Europe office is based in Barcelona, Spain.