ALBANY, Ore. – Several survival gear retailers are pushing customers to make quick purchases of Mountain House storage food this week to beat the Jan. 1 price increase on the food manufacturer’s products.
But Mountain House says the hype about the increases may not be as bad as the retailers, such as Emergency Essentials and SafeCastle, want consumers to think.
Spencer Kloewer, a spokesman for the company, said that while some products will cost a bit more, other products will cost less.
“No SKU will bump up more than 50 cents,” Kloewer said.
In most cases the Manufacturer’s Suggested Retail Price for meat and chicken products will reflect an increase in the price of the commodity itself, while the prices will also all end in .99 instead of .49.
“Typically, our prices adjust percentage points based on the increases in sourced products, cost of living and keeping the lights on, etc.,” said Kloewer.
While some popular products will experience price increases:
- Rice and Chicken increases from $7.49 to $7.99.
- Beef Stroganoff moves from $8.49 to $8.99.
Several product prices will stay the same or even get less expensive in 2017:
- Pasta Primavera will go down from $7.49 to $6.99.
- Granola with Milk and Blueberries will drop from $5.49 to $4.49.
- Beef Stew will remain at $8.99.
- Chicken Fried Rice will remain at $7.99.
This is not the first time, Mountain House distributors have hyped situations to drive sales. SafeCastle has made several questionable claims to drive sales. For instance, the company claimed, without sources, that “insiders” were threatening food storage supplies by making huge storage food purchases in advance of the Brexit vote. The same company also claimed that the 2016 race riots in Charlotte, N.C. were causing shortages as well.
In both cases, Mountain House denied the claims.
On the positive side, Mountain House research determined that it’s products will last 30 years, in proper storage, and retain its taste and nutrition. Few food storage manufacturers perform the kind of research and evaluations that Mountain House does.
Bottomline: Don’t believe the hype, without doing a little research first.