AGOURA HILLS, Calif. – SaveWave App, a digital discount applications company, says that Millennials are constantly seeking digital markets for discounts. The company’s research of the California digital sector shows that younger people are currently engulfed in what many would call ‘the discount fever.’
The study claims that nearly 64 percent of Millennials find themselves waiting to purchase products because they are sure they will go on sale. Savvy companies will utilize this kind of information and take digital marketing steps to encourage buyers to purchase products and shape perceptions in their favor.
Although a number of different factors like inflation and employment affect the evolving buying behaviors of Millennials, the most influential factor is digital marketing. As consumers constantly become more aware of their options, they are more likely to make highly informed buying decisions. This is why many retailers are now looking to engage customers beyond the promo code idea, says the company.
“Our research shows that Millennials are the most active generation when it comes to availing promotions and discounts,” added a spokesperson from the SaveWave App team. “Many Millennials provide fake information to gain digital discounts to purchase products at lower prices. However, it is not as bad as it seems. Their propensity to become digitally clever is more of an opportunity than a problem. We know that Gen-Xers and Baby Boomers were, and still are, more likely to use traditional channels to look for discounts like coupon sites and retailer sites, but Millennials have given birth to a number of modern ideas and channels currently satisfying their hunger for discounts.”
Even when majority of Millennials use latest technological means to shop, up to 81 percent of them prefer to shop in physical stores. However, these stats go “void” when it comes to discounts and offers.
Companies like SaveWave App are establishing one-stop platforms for discount hunters to address all their buying preferences and needs. With a number of mobile applications in the market that offer discounts from local retailers, Millennials now have a single platform where they get their favorite discounts.
SaveWave App is a mobile application that serves as a one-stop shop for all discounts and promotions in certain regions of California. The app lists thousands of businesses with great deals and beneficial savings for its users.