HOLLYWOOD – “You think I sound crazy. It’s amazing, you people. You wear helmets when you ride your bikes. You have seat belts in your cars. You have alarm systems to protect your homes. But what do you do when those alarms go off? Crazy is building your ark after the flood has already come.”
This quote from Howard, the male lead, in the highly successful “10 Cloverfield Lane,” says a lot about the prepper as he tries to convince his guest that he’s done her a favor by bringing her to his underground bunker. But it doesn’t say everything about him, and that’s what makes this thriller great.
If your business is looking for a product to sell through an affiliate program, this movie should be high on the list.
Released on video just last week, “10 Cloverfield Lane” is one of Hollywood’s most successful movies with a prepper for a central character.
With a small $15 million budget, “10 Cloverfield Lane” earned more than $72 million at the theaters. And there is no reason to believe that success won’t continue in the video market.
Of course, when Hollywood pairs one of its best production teams with a strong cast, financial success is usually a foregone conclusion. One can only wonder how many Survival Industry participants were drawn to this movie set in a survival bunker.
Produced by J.J. Abrams (“Star Wars: The Force Awakens,” “Star Trek,” “Lost”) and starring veteran actor John Goodman, this highly anticipated film was unabashed in its Survival Industry roots and inspiration.
When Abrams gets a hold of a film, fans know his Bad Robot studios will produce a smart, well written, visually stunning, sometimes twisted movie. More importantly, his products almost never feel rushed or thin, meaning he does his research and thinks things through.
So it should not have been a surprise to find out he filled the movie trailers with clues that led to a survival cache hidden in central Louisiana. It was a sign that let this reporter know Abrams knew the survival audience as well as any producer since Ray Milland, the director and star of the 1962 “Panic in the Year Zero!” that virtually every survival author is inspired by (or copies from).
“10 Cloverfield Lane” opens with Michelle (Mary Elizabeth Winstead) running away from her boyfriend.
After suffering a gruesome car wreck, she awakens, in an underground survival bunker owned by Howard (John Goodman) and built to survive the apocalypse that he saw coming. The big question is whether Howard is the good guy or a villain, and is his bunker a prison or a salvation?
Over the entire runtime of an hour and 45 minutes, the audience is subjected to a tense story that leaves everyone wondering if something catastrophic actually took place on the surface, or if Howard is a danger to his “guests” in the bunker.
Clearly, fans of the Survival Industry, tired of being portrayed negatively, will perch on the edge of their seats wondering if Howard ends up a dangerous kook or a prudent forward-thinker.
Emmett (John Gallagher Jr.), the only other bunker mate, confirms for Michelle that some sort of attack and dangerous fallout has thrown the surface world into chaos, but even as a survivor who fought to get to the bunker, the details are fuzzy for him.
Despite his character being described as “a black belt in conspiracy theories,” Goodman’s Howard naturally navigates the middle ground between a big, misunderstood softie and a sociopath.
It is a taut thriller until the very end of the movie. And what an ending it is.
Everyone that participates in the Survival Industry will want to see this movie. Will they be satisfied with the portrayal of the film’s central, prepper character? No spoilers here. But they will be pleased that the movie was worth the time.
A fun exercise for this film is trying to find the prepper product placements. Of course, no bunker would seem complete without Emergency Essentials, Wise Company and Mountain House food products stacked on the shelves.
Paratus Business News highly recommends the movie and suggests that every Survival Industry business with an affiliate program containing movies should promote it to their customers. Amazon sells “10 Cloverfield Lane” on DVD and Blu-ray.
All Photos By Paramount Pictures.