SEATTLE – With more than $1 billion in sales in its first year since launching the business marketplace, the smile on Amazon’s boxes could be shared by its employees and the Survival Industry too.
That the online retailer now accounts for 60 percent of U.S. online sales growth can be attributed to small businesses around the nation, like those in the Survival Industry. It should also serve as an opportunity for other businesses who are thinking about taking part in the Amazon program.
“Amazon makes up a larger percentage of e-commerce in the U.S. than any other player, and its retail growth has outpaced overall online retail,” Forrester Research wrote in a recent report, titled “U.S. Online Retail Forecast: 2015 to 2020.”
Much of those sales came from third-party marketplace sellers. Forrester estimates this revenue at 20 percent of Amazon’s overall sales.
“We are continuing to grow at a rate of 20 percent month-on-month, and that highlights how strong the need is in this segment,” Amazon Vice President Prentis Wilson told Reuters. He added that Amazon’s business marketplace and business services are key growth vehicles for the company.
Amazon added more than 30,000 sellers and 300,000 businesses to its business marketplace platform in the past year and continues to add “thousands of customers” every week, Wilson said.
Clearly, manufacturers selling products through small businesses like survival blogs is a business-to-business model that works.