ST. PAUL, Minn. – News of the death of Gander Mountain may be premature now that business reality television star Marcus Lemonis has stepped in.
The owner of Camping World, and other businesses, announced recently that he purchased the Gander Mountain assets and he will keep at least 70 of the chain’s 126 locations open.
According to the USA Today story:
Marcus Lemonis, star of CNBC’s The Profit, bought Gander Mountain assets in bankruptcy court and has been reassuring employees and customers on his Twitter account that he plans to stand by his pledge to keep many of the hunting and fishing chain’s stores open.
“About 10 days ago I bought all of the assets, all of the intellectual property, all of the trademarks, all of the leases,” he said in an interview on Sunday morning. “A liquidator bought the inventory that’s in the stores and they have the right to sell that inventory down.”
The home page of the Gander Mountain website is currently a large digital flyer promoting the liquidation sale. The ad says that after 57 years, all locations will be going out of business and that “everything must go.”
When the St. Paul, Minn.-based Gander Mountain filed for bankruptcy in March, it said it would shut down 32 stores in 11 states over the next several weeks.
Before the bankruptcy, Gander Mountain had stores in 26 states.
The good news for folks looking for going-out-of-business prices on survival gear will get their wish. The liquidation of the retailer’s inventory is moving forward. Lemonis told the USA Today that despite the liquidation of inventory he intends to “protect” his people.
Neither Gander Mountain nor Lemonis have announced which 70 stores will remain open.