ST. PAUL, Minn. – National outdoors retailer, Gander Mountain, announced that Ron Stoupa will join the company as senior vice president of marketing and e-commerce.
Stoupa took over all the retailer’s marketing and e-commerce functions, including brand development, customer engagement and omni-channel initiatives, on Aug. 15.
“Ron’s extensive background in leading the development and marketing of major national brands, coupled with his unique experience in omni-channel development, customer segmentation and marketing analytics will enable him to drive continued growth at Gander Mountain,” said Derek Siddons the retailer’s president. “At Gander Mountain, we bring outdoor enthusiasts the gear they need to get back outside, and with Ron’s experience, we will deepen our focus on brand and product differentiation and customer segmentation to strengthen our brand.”
Stoupa brings more than 25 years of experience with The Sports Authority (which recently filed for bankruptcy and closed all of its stores), The Pep Boys Inc., Bass Pro Shops, and other nationally-recognized brands. His background includes strategic planning, customer segmentation, insights and analytics, optimizing marketing mix structures, e-commerce strategy, digital and traditional marketing.
“I look forward to joining the Gander Mountain team as we continue to grow our core hunt, fish, camp and shooting sports businesses,” said Stoupa.
Stoupa holds a masters of business administration from the University of Texas and a bachelor of science in business administration from the University of Nebraska. In his free time, Stoupa is an avid outdoorsman and enjoys spending time with his family.
Gander Mountain is headquartered in St. Paul, Minn., and is the nation’s largest and fastest-growing retail network of specialty outdoor stores for hunting, fishing, camping, shooting and outdoor lifestyle products and services. The company has more than 160 stores in 27 states. Gander Mountain is also the parent company of Overton’s, a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.