If you’re a dinosaur that still reads the printed edition of the newspaper, the day after the presidential election you probably noticed a different kind of advertisement for Academy Sports and Outdoors.
First, it ran an insert on Wednesday, instead of its usual Sunday placement. Second, the entire insert promoted firearms and firearms-related products. Not a single tennis shoe, compression short or tailgate product.
Pages two and three of a four page Academy Sports and Outdoors advertisement the day after the presidential election.
It seems obvious that the sporting goods retailer, where many preppers purchase their survival gear, bet that Hillary Clinton would win the presidential election, sparking a rush by consumers to purchase guns before the federal government tried to enact any bans on firearms.
To be fair, the Texas-based retailer sells a large number of firearms throughout its 220 store national footprint. And it’s not unusual for any retailer to occasionally focus on specific product categories from time to time.
But given the national environment leading up to election day, it seems clear the big box retailer hedged its bets (like so many others) and decided to generate some profit-taking on consumer fears that many guns might soon be outlawed.
It wouldn’t be the first time the retailer reacted to political sensitivities. Soon after the mass shooting in Orlando earlier this year, the company was reported to pull its AR-15s from the display shelves. The company never did comment on that report.
It’s common knowledge that if Hillary Clinton had won the presidency and began a war on Second Amendment rights, consumers were expected to follow familiar patterns and rush to purchase firearms of all types. And of course, the increase in demand would be followed by an increase in prices.
So it seems reasonable that Academy Sports and Outdoors took the risk and bet on a Hillary victory to quickly drive traffic to its stores.
Paratus Business News reached out to the Academy Sports and Outdoors communications and investor relations offices for comment. At press time, the company had not responded to our inquiries.