SPRINGFIELD, Mo. – Bass Pro Shops and Cabela’s announced today that the merger of the two iconic outdoor brands is complete, and they are now one company.
In the works for months, the deal merged two brands that built some of the largest bricks-and-mortar stores in the retail industry, and made the outdoor genre truly stand out. Whether the new entity grabs the former Gander Mountain shoppers, or fends off growing competitor Field and Stream is yet to be answered.
The Conservation Company?
Interestingly, the new Cabela’s Bass Pro Shop brand announcement heavily focused on conservation.
The combined company is poised to provide customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more with a strong commitment to advancing conservation initiatives.
“We are excited to unite these iconic American brands to better serve our loyal customers and fellow outdoor enthusiasts,” said Bass Pro Shops Founder and CEO Johnny Morris. “As we move forward, we are committed to retaining everything customers love about both Bass Pro Shops and Cabela’s by creating a ‘best-of-the-best’ experience that includes the superior products, outstanding customer service and exceptional value our customers have come to expect. We’re also deeply motivated by the potential to significantly advance key conservation initiatives.”
Conservation and introducing new audiences to the outdoors is a key focus of Morris. Last week, Morris opened the Wonders of Wildlife National Museum and Aquarium, claiming it the largest fish and wildlife attraction in the world.
Located next to Bass Pro Shops National Headquarters in Springfield, Missouri, Wonders of Wildlife is larger than the Smithsonian Museum of Natural History. With 35,000 live fish, mammals, reptiles, amphibians and birds, the 350,000 square-foot complex is a wonder in and of itself. Wonders of Wildlife is a gift to future generations from Johnny Morris, establishing a significant not-for-profit conservation attraction and education center in the heart of America.
Morris launched Bass Pro Shops in 1972 with eight square feet of space in the back of his father’s liquor store. Cabela’s dates back to 1961 when Dick, Mary and Jim Cabela began an outdoor product mail order service around their kitchen table in Chappell, Neb.
The combined company will keep both the Bass Pro Shops and Cabela’s brands.
In addition, all product returns, credit cards and reward programs will work at both stores.